Join the Recruiting Revolution: Introducing Recruiting 2.0
Social media has revolutionized the way we communicate, and how we share and access information. With this maxim in mind, Hollister has developed a new approach to uncovering unmatched talent for your company-a cutting-edge, first-in-industry recruiting platform that we call "Recruiting 2.0." Recruiting 2.0 allows Hollister to consistently position your jobs on the most frequently used and fastest growing social media channels.
Recruiting 2.0 is an Innovative Model
As a full-service staffing firm centered in Massachusetts' multi-industry job market, we recognized early on that a basic company fan page, group, or Twitter handle would be hardly enough to reach our extremely diverse market.
With this in mind, we have partnered with our new media communications agency, 451 Marketing, and developed a model called Recruiting 2.0- a cutting edge social media recruitment platform that allows us to consistently position our clients' jobs within the most frequently used and fastest growing social media channels. The model is comprised of multiple networking communities on Twitter, LinkedIn, and Facebook for each of the areas in which we provide staffing solutions, including: accounting and finance; administrative; creative and marketing; technology; sales; and human resources. We also actively market via YouTube and manage three widely- read blogs- www.bostonjobsblog.com, www.bostonhiringblog.com, and www.bostonnetworkingblog.com .
The Recruiting 2.0 Difference- Reaching the Passive Audience
What truly differentiates our Recruiting 2.0 strategy is our exclusive ability to reach sought-after passive candidates (professionals who are gainfully employed, but possess skills hiring companies' desire). By using such unconventional yet highly targeted channels, we have been successful in reaching candidates who are less likely to frequent job boards and where other staffing agencies simply cannot.
Individuals can choose to follow our Twitter handles- and join LinkedIn groups and Facebook pages--in order to discover job opportunities throughout New England. Users can also access these outlets to discover the latest industry news and trends.
Hollister's twitter handles include @AccountingMA, @BostonTechHub, @CreativeBoston, @SalesBoston, @BostonMarketing, @BostonHiring, and @JobsBoston. Hollister's LinkedIn sites are: Boston Accounting and Finance Professionals, Boston Creative Group, Boston Administrative Professionals, Boston HR Leaders, Boston Sales Professionals, Boston Jobs, Boston Marketing Group, and Boston Technology Hub. On Facebook, Hollister has mirror fan pages.
Recruiters Consistently Trained by Leaders in New Media
Social media experts from 451 Marketing come to our office regularly to train recruiters on how to best use social networking sites to their advantage in their day-to-day operations. By searching the Web for candidates' resume-like job histories and their published content, we are able to proactively seek out the most qualified candidates for our clients.
"Web technologies are evolving at a remarkable rate. Part of our commitment to Hollister is to keep them abreast of the latest tools and applications to give them a competitive edge within their industry," says AJ Gerritson, Founding Partner at 451 Marketing. "Web 2.0 technologies have dramatically changed recruiting; Hollister is differentiated by their knowledge on how to use these platforms to find otherwise elusive candidates."
In the trainings, professionals from 451 consult on issues such as developing a new media recruitment strategy, identifying an online voice, effectively navigating social media channels and managing time.
If you would like to learn more about Hollister's cutting edge "Recruiting 2.0" model, please contact Meg Toland, Director of Marketing & Communications at mtoland@hollisterstaff.com or call 617 654 0363.
